Pro-Ject Audio Vietnam

Pro-Ject Audio Vietnam is the official reseller for high end audio equipment brand Pro-Ject based in Austria, Europe. The gateway to an immersive and accessible audiophile journey for enthusiasts in Vietnam.

Year

2023

Role

Design, Development, Maintenance

Challenges 🎯

Identifying the challenges helps to ensure that the website is designed to address specific problems or issues that the client is facing.

  1. Design simplicity for younger audiences while conveying a high-end, luxurious feel.
  2. Ensuring fast website load time with the inclusion of rich media.
  3. As this is a official reseller for Pro-Ject Audio, the design language must aligned with Pro-Ject Audio website 

Targer Audience (User Personas) ✍️

Conducting user research helps to identify the needs, goals, and pain points of the website's target audience. By designing a website that is tailored to the user's needs and expectations, the website can stand out in a crowded market and attract more users.

* The names and avatars of these personas have been changed due to privacy reasons

pro ject vn user 3
Maya
Professional Artist

Description: A professional musician or sound artist seeking precision in audio equipment.

Goals:
Aims to invest in top-notch audio gear to accurately capture and reproduce their artistic creations.

Painpoints:
Frustrated by subpar equipment hindering the accurate representation of their artistic work.

pro ject vn user 2
Alex
Audiophile Beginner

Description: Wants to explore premium audio solutions for an enhanced listening experience.

Goals:
Wants to explore premium audio solutions for an enhanced listening experience.

Painpoints:
Overwhelmed by technical jargon, unsure where to start in the vast world of high-end audio.

pro ject vn user 1
Oliver
Design Enthusiast

Description: A designer with a keen eye for aesthetics and a passion for bespoke creations.

Goals:
Seeks unique, well-designed audio equipment that not only performs exceptionally but also adds a visual appeal to their creative workspace.

Painpoints:
Disappointed by the lack of visually appealing and high-performance audio equipment options in the market.

Solutions 🧠

After carefully go through the challenges the client is facing along with considering ways of solving the customer's painpoints to achieve their goald, a design and development strategy is devised to provide the solutions for the problems.

  • Clean and modern design, balancing simplicity with luxury, make place for the client’s photos as well as the products.
  • Testimonials and trust factors to increase trust, encouraging visitors to take action.
  • A blog for the client to share their knowledge about high-end audio, events, product review,… help gather an audience and build their email list. Also having a blog could help with SEO, visitor’s retention rate on the website.
  • A Ecommerce system that showcases good-looking products along with clear information structures that helps visitors easily find what they are looking for.

Results 📈

After rounds of feedbacks and consultations, the final product is launched successfully

  • Sleek and Modern Design, easy to navigate: The website’s professional and visually appealing design conveys trust and reliability, while still stay in touch with Pro-Ject parent website.
  • Testimonials from Clients: The inclusion of testimonials from satisfied clients lends credibility and showcases the high quality of products as well as the customer service.
  • Blog and Newsletter: A blog where Pro-Ject Audio Vietnam share their knowledge, tips, events along with the product review,… bring in more character to the brand and relate with the audience. The website included an email-capture newsletter pop-up for visitors who want to keep in touch with Pro-Ject Audio Vietnam’s updates.
  • Straight-forward Shopping Experience: The website has catalogues of showing products with filters, sorting functions along with product technical information that can helps visitors in choosing the equipment that best fit with their needs

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