Pro-Ject Audio Vietnam

Pro-Ject Audio Vietnam is the official reseller for high end audio equipment brand Pro-Ject based in Austria, Europe. The gateway to an immersive and accessible audiophile journey for enthusiasts in Vietnam.

Year

2023

Role

Design, Development, Maintenance

Link

projectaudio.vn

Challenges 🎯

Identifying the challenges helps to ensure that the website is designed to address specific problems or issues that the client is facing.

Design simplicity for younger audiences while conveying a high-end, luxurious feel.
Ensuring fast website load time with the inclusion of rich media.
As this is a official reseller for Pro-Ject Audio, the design language must aligned with Pro-Ject Audio website

Targer Audience (User Personas) ✍️

Conducting user research helps to identify the needs, goals, and pain points of the website's target audience. By designing a website that is tailored to the user's needs and expectations, the website can stand out in a crowded market and attract more users.

* The names and avatars of these personas have been changed due to privacy reasons

Maya

Professional Artist

Description: A professional musician or sound artist seeking precision in audio equipment.

Goals:
Aims to invest in top-notch audio gear to accurately capture and reproduce their artistic creations.

Painpoints:
Frustrated by subpar equipment hindering the accurate representation of their artistic work.

Alex

Audiophile Beginner

Description: Wants to explore premium audio solutions for an enhanced listening experience.

Goals:
Wants to explore premium audio solutions for an enhanced listening experience.

Painpoints:
Overwhelmed by technical jargon, unsure where to start in the vast world of high-end audio.

Oliver

Design Enthusiast

Description: A designer with a keen eye for aesthetics and a passion for bespoke creations.

Goals:
Seeks unique, well-designed audio equipment that not only performs exceptionally but also adds a visual appeal to their creative workspace.

Painpoints:
Disappointed by the lack of visually appealing and high-performance audio equipment options in the market.

Solutions 🧠

After carefully go through the challenges the client is facing along with considering ways of solving the customer's painpoints to achieve their goald, a design and development strategy is devised to provide the solutions for the problems.

Clean and modern design, balancing simplicity with luxury, make place for the client’s photos as well as the products.
Testimonials and trust factors to increase trust, encouraging visitors to take action.
A blog for the client to share their knowledge about high-end audio, events, product review,… help gather an audience and build their email list. Also having a blog could help with SEO, visitor’s retention rate on the website.
A Ecommerce system that showcases good-looking products along with clear information structures that helps visitors easily find what they are looking for.

Results 📈

After rounds of feedbacks and consultations, the final product is launched successfully

Sleek and Modern Design, easy to navigate: The website’s professional and visually appealing design conveys trust and reliability, while still stay in touch with Pro-Ject parent website.
Testimonials from Clients: The inclusion of testimonials from satisfied clients lends credibility and showcases the high quality of products as well as the customer service.
Blog and Newsletter: A blog where Pro-Ject Audio Vietnam share their knowledge, tips, events along with the product review,… bring in more character to the brand and relate with the audience. The website included an email-capture newsletter pop-up for visitors who want to keep in touch with Pro-Ject Audio Vietnam’s updates.
Straight-forward Shopping Experience: The website has catalogues of showing products with filters, sorting functions along with product technical information that can helps visitors in choosing the equipment that best fit with their needs