Đông Thành – Hòa Phúc is a prominent distributor of high-fidelity audio systems and equipment in Vietnam. Since its establishment in 1992, the company has been a popular name for audiophiles and music enthusiasts in Vietnam.
Challenges 🎯
Identifying the challenges helps to ensure that the website is designed to address specific problems or issues that the client is facing.
Đông Thành – Hòa Phúc website was initially made in Squarespace, was unable to have the features to easily add, edit new products or events, and did not reflect the company’s quality and professionalism. The company wanted to redesign its website to streamline the backend process, improve its online presence and attract more customers.
The first challenge was to create a modern and user-friendly website that would be easy to navigate and showcase the company’s products and projects.
The director want to show products and categories for each brands, brands information. The most challenging aspect is to show the products from the perspective brands without showing every products in the “Shop” page.
Targer Audience (User Personas) ✍️
Conducting user research helps to identify the needs, goals, and pain points of the website's target audience. By designing a website that is tailored to the user's needs and expectations, the website can stand out in a crowded market and attract more users.
* The names and avatars of these personas have been changed due to privacy reasons
James
45 years old
Description: They own and manage an audio equipment retail store. They are looking for a reliable and reputable distributor of high-quality audio equipment to stock their store.
Goals:
They want to have access to a wide variety of products to offer customers and most importantly is the consistent quality and reliable supply of products.
Painpoints:
Finding a distributor that aligns with their brand and values
Lily
26 years old
Description: They own a trendy and modern coffee shop that offers a unique customer experience. They are looking for audio equipment to play background music and enhance the ambiance of their shop.
Goals:
They want to find compact and easy-to-use audio equipment that does not take up much space. They also looking for Wireless and Bluetooth connectivity for convenience.
Painpoints:
Limited knowledge of audio equipment and technology.
Connor
35 years old
Description: They work in a company that hosts large events or meetings. They are responsible for managing the audio equipment and ensuring that it is of high quality and reliable.
Goals:
They are looking for:
High-quality and reliable audio equipment suitable for large events and meetings.
Expert guidance on choosing the best products for their needs.
Installation and maintenance services.
Painpoints:
Managing the logistics of transporting and setting up audio equipment for events.
Solutions 🧠
After carefully go through the challenges the client is facing along with considering ways of solving the customer's painpoints to achieve their goald, a design and development strategy is devised to provide the solutions for the problems.
To address these challenges, a comprehensive redesign plan was created. The first step was to conduct a thorough analysis of the current website’s strengths and weaknesses. This analysis involved a review of the website’s layout, content, and user experience. We (the client and I) used this information to develop a detailed design brief that would guide the website’s redesign.
The website’s new design incorporated a modern and sleek interface that was easy to navigate. The color scheme was updated to reflect the company’s brand identity, and the typography was selected to be legible and visually appealing. The product pages were reorganized, with more emphasis on product images and detailed specifications.
The navigation system with its mega menu laid out the content of the websites such as brand’s name, projects blogs and events, search bar to find a specific product,… provide the visitors ways to easilly navigate and find the content on Đông Thành – Hòa Phúc website.
Results 📈
After rounds of feedbacks and consultations, the final product is launched successfully
The website redesign resulted in a significant improvement in Đông Thành – Hòa Phúc’s online presence. The website’s traffic increased significantly, with more visitors spending more time on the site.
The new design also received positive feedback from customers, with many praising the website’s modern look and user-friendly interface. The company’s reputation as a high-quality audio equipment distributor was reinforced by the new website, and it positioned them as a leader in the Vietnamese audio equipment market.
Few words from my client 🤝
Năng nổ, nhiệt huyết, chỉnh chu, tỉ mỉ
Trong quá trình làm việc với Bình, tôi cảm thấy Bình là một người làm việc rất tâm huyết và năng nổ, sẵn sàng đề xuất những ý kiến mới để nâng cao chất lượng sản phẩm.
Mr. Ming
Marketing Manager of Đông Thành - Hòa Phúc
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Pro-Ject Audio Vietnam
Pro-Ject Audio Vietnam is the official reseller for high end audio equipment brand Pro-Ject based in Austria, Europe. The gateway to an immersive and accessible audiophile journey for enthusiasts in Vietnam.
Year
2023
Role
Design, Development, Maintenance
Link
projectaudio.vn
