ALTTEKGLOBAL is a leading provider of payment technology solutions for banks, fintech companies, and businesses. With a growing office of talented personel, their offerings include payment processing, bank management, and other financial services.
Challenges 🎯
Identifying the challenges helps to ensure that the website is designed to address specific problems or issues that the client is facing.
ALTTEKGLOBAL had an outdated website that was not meeting their needs in terms of functionality, design, and user experience. They wanted a modern and responsive website that would effectively communicate their offerings, value proposition, and expertise.
Targer Audience (User Personas) ✍️
Conducting user research helps to identify the needs, goals, and pain points of the website's target audience. By designing a website that is tailored to the user's needs and expectations, the website can stand out in a crowded market and attract more users.
* The names and avatars of these personas have been changed due to privacy reasons
John
50-year-old
Description: John is an executive at a mid-sized bank who is responsible for managing the bank's payment processing solutions.
Goals:
He is looking for a payment technology solution that is reliable, secure, and scalable.
Painpoints:
He concerns about regulatory compliance and staying up-to-date with the latest payment technology and law.
Sarah
30-year-old
Description: Sarah is a founder of a startup that needs payments integrations implemented in her company ecosystem
Goals:
She is looking for a payment technology solution that is innovative, flexible, and affordable.
Painpoints:
She's struggling to find quick implementation, easy integration with her company's existing systems, and the ability to customize the solution to meet her company's unique needs.
Emily
28 years old
Description: She is a software developer who is looking for a job in the payment technology industry.
Goals:
She is looking for a company that values collaboration and innovation, where she can work with other talented developers to create cutting-edge payment technology solutions.
Painpoints:
She is struggling to find professional tech company that has culture and values align with her own
Solutions 🧠
After carefully go through the challenges the client is facing along with considering ways of solving the customer's painpoints to achieve their goald, a design and development strategy is devised to provide the solutions for the problems.
- Improved User Experience: I redesigned the website with a focus on usability and intuitive navigation, making it easy for users to find information and engage with the brand.
- Modern and Responsive Design: I created a visually appealing and modern website design that is responsive across all devices, ensuring an optimal user experience. Though the payment industry may proved complex and “boring” to most visitors. I manage to find a way to present information about company’s products in a more fun and interactive way!
Results 📈
After rounds of feedbacks and consultations, the final product is launched successfully
The website redesign helped ALTTEKGLOBAL to better communicate their services and expertise, resulting in increased business and improved user experience for their customers.
The company executives looking for fintech solutions find the website more professional and proved to be more engaging to contact ATG.
Talents who are looking for Job openings and descriptions, information can find them easily in the company website.
Thanks for reading my case study! 🙌
Read the next case study
May Haider
May Haider is a fictional successful entrepreneur and business consultant. She is now launching her online business consultancy for aspiring female entrepreneurs. Her services include: one-on-one coaching, corporate consultancy and speaking at events.
Year
2023
Role
Design, Development
Link
mayhaider.binhnguyen.me
