Introduction😀
VietHorse is a leading distributor of high-quality horse feed and supplements in Vietnam. They work in partnership with international brands like Haven Horsefeed and Horse Health Product.
The goal of this project was to build a professional website from the ground up to establish their brand and improve their sales process.
The Challenges🎯
Before working with me, the client had tried working with a large local agency. However, because their business is in a niche market, they found it difficult to get the attention and customization they needed.
- Communication Gaps: As a busy business owner, the client found it hard to communicate with a large team. They felt like their project was not a priority and were confused about the next steps.
- Lack of Assets: The client have not yet had professional photos, written content, or a clear website structure. They only had a logo and a list of products.
- Time Pressure: Every day the website was not live, the brand lost potential trust from international partners and customers. They needed a professional site quickly to prove their credibility.
Target Audience (User Personas)✍️
A great website isn’t just about aesthetics; it’s about solving for the people who use it. I focused the design around two core user personas:
*The name and profile picture of these users have been changed due to privacy reasons
John40 years old. Manages large-scale equestrian facilities or racing stables.
Emily 25 years old. High-performance athlete or hobbyist focused on horse wellness.Solutions 🧠
After carefully go through the challenges the client is facing along with considering ways of solving the customer’s painpoints to achieve their goals, a design and development strategy is devised to provide the solutions for the problems.
I come into the project focusing on making the website as user-friendly as possible, making the niche easy to understand when the visitor first landed on the website, making it easy to access by everyone.
The overall visual needs to convey animal-friendly (pet-friendly), imagine a peaceful barn or a bunch of horse in the open field grazing under the sunlight. To achieve this look, I researched and reference a lot of pet shops and pet hotels, other business website that sells horsefeed product and added them to my design moodboard.
One of the main challenges was making the modern “card” layout look good on both large computer screens and small mobile phones. I spent time refining the spacing and headers to ensure the site looks professional and consistent on every device.
Results 📈
After rounds of feedbacks and consultations, the final product is launched successfully
- Google Rankings: The site now is the first result of Google when people search for “Horse feed in Vietnam.”
- Professional Trust: The client now has a high-quality site they are proud to show to international partners as well as potential customers, which has helped them secure business deals.
- Performance: The site is fully optimized for speed and mobile use, making it easy for customers to browse products and send inquiries.
“Very professional in Website service” — Tony Tran – CEO of Viethorse JSC
You can visit the website live here: https://viethorse.vn/
