Challenges🎯
Before we start, we’ll need to identify the challenges helps to ensure that the website is designed to address specific problems or issues that the client is facing.
Tươi’s main way of running their business was through Instagram, where they showcased their beautiful plants and interacted with their customers. However, they wanted to expand their online presence and explore new ways of reaching their audience.
While Instagram had been an effective way for Tươi to showcase their plants and engage with their customers, they recognized that relying solely on social media had its limitations. They wanted to build a more robust online presence that would allow them to reach a wider audience and offer a more seamless buying experience for their customers.
Target Audience (User Personas) ✍️
After discussing the client’s business and product, we’ll conduct user research to help identify the needs, goals, and pain points of the website’s target audience. By designing a website that is tailored to the user’s needs and expectations, the website can stand out in a crowded market and attract more users.
*The name and profile picture of these users have been changed due to privacy reasons
Alex - 27-years old Graphic DesignerAlex is a freelance Graphic Designer, she wants to decorate her small apartment with plants.
Robin - Plant EnthusiastRobin is a plant enthusiast and works as a plant biologist.Solutions 🧠
After carefully go through the challenges the client is facing along with considering ways of solving the customer’s painpoints to achieve their goals, a design and development strategy is devised to provide the solutions for the problems.
Tươi Cây and I created a new website that showcased their beautiful plants and provided a more user-friendly buying experience for their customers. The website included a dynamic display of plant care information such as (the amount of sun needed, how many time you need to water the plant as well as how much water needed each time) this information also displayed in their branding and included as a product tag when a customer purchase from the store.
I also helped them create a blog section on their website, where they could share their knowledge and expertise on plant care and offer helpful tips and advice to their customers.
Results 📈
After rounds of feedbacks and consultations, the final product is launched successfully
The new online strategy was a success, helping Tươi expand their reach and grow their business. Their website provided a more seamless buying experience for their customers, and they received positive feedback from their customers about the website’s design and usability. The blog section proved to be popular among their customers, and it helped position Tươi as a trusted and knowledgeable authority in the plant care industry.
Overall, the new online strategy helped Tươi establish a more robust online presence and reach a wider audience. While Instagram remained an important part of their online strategy, they were now able to offer a more seamless buying experience for their customers and attract new customers through other online channels.
You can visit the website live here: https://tuoi.space
It’s indeed a fun time building the website as well as writing the case study.
