Challenges🎯
Before we start, we’ll need to identify the challenges helps to ensure that the website is designed to address specific problems or issues that the client is facing.
- Design simplicity for younger audiences (25 to 40 years old) while conveying a high-end, luxurious feel.
- Ensuring fast website load time with the inclusion of rich media taken of real Pro-Ject Audio products used in real-life settings.
- As this is a official reseller for Pro-Ject Audio, the design language must aligned with Pro-Ject Audio website
Target Audience (User Personas)✍️
After discussing the client’s business and product, we’ll conduct user research to help identify the needs, goals, and pain points of the website’s target audience. By designing a website that is tailored to the user’s needs and expectations, the website can stand out in a crowded market and attract more users.
*The name and profile picture of these users have been changed due to privacy reasons
Maya - Professional ArtistA professional musician or sound artist seeking precision in audio equipment.
Alex - Audiophile BeginnerWants to explore premium audio solutions for an enhanced listening experience.Solutions 🧠
After carefully go through the challenges the client is facing along with considering ways of solving the customer’s painpoints to achieve their goals, a design and development strategy is devised to provide the solutions for the problems.
- Clean and modern design, balancing simplicity with luxury, make place for the client’s photos as well as the products.
- An Ecommerce system that showcases good-looking products along with clear information structures that helps visitors easily find what they are looking for.
- Testimonials and trust factors to increase trust, encouraging visitors to take action.
- A blog for the client to share their knowledge about high-end audio, events, product review,… help gather an audience and build their email list. Also having a blog could help with SEO, visitor’s retention rate on the website.
Results 📈
After rounds of feedbacks and consultations, the final product is launched successfully
- Sleek and Modern Design, easy to navigate: The website’s professional and visually appealing design conveys trust and reliability, while still stay in touch with the branding of Pro-Ject Audio Pro-Ject parent website.
- Straight-forward Shopping Experience: The website has catalogues of showing products with filters, sorting functions along with product technical information that can helps visitors in choosing the equipment that best fit with their needs
- Testimonials from Clients: The inclusion of testimonials from satisfied clients lends credibility and showcases the high quality of products as well as the customer service.
- Blog and Newsletter: A blog where Pro-Ject Audio Vietnam share their knowledge, tips, events along with the product review,… bring in more character to the brand and relate with the audience. The website included an email-capture newsletter pop-up and in the footer for visitors who want to keep in touch with Pro-Ject Audio Vietnam’s updates.
You can visit the website live here: projectaudio.vn
