Introduction and Brief🎯
Lyricist Academy is a dynamic dance and performance school located in District 1, Ho Chi Minh City. Founded by Dr. Alexander Tú and educator Thanh Bùi, the academy offers a diverse range of dance programs, including hip-hop, street jazz, contemporary, afro dance and many more. The academy aims to provide accessible and high-quality dance education to young adults, fostering creativity, discipline, and self-expression.
The challenge was to create a digital platform that effectively communicates the academy’s offerings, engages prospective students, and facilitates easy enrollment. The website would require to have user-friendly navigation, comprehensive program information with clear pricing and instructor information, and an intuitive enrollment process which will help the academy to attract and retain students.
Solutions 🧠
User-Centered Design
The website was redesigned with a focus on user experience of the younger audience demographics, young adults who are still in high school to office workers, ensuring that prospective students could easily navigate through information about programs, instructors, and enrollment. Clear calls-to-action and intuitive navigation were implemented to guide users seamlessly through the site.
The website used the red and black color from Lyricist branding, and bespoke typography to enhance the academy’s character.
Responsive and Modern Design
Recognizing the importance of accessibility across devices, the website was developed to be fully responsive. This ensures that users can access information conveniently from desktops, tablets, or smartphones.
Program Highlighting
Detailed sections were created to showcase the various programs offered, including hip-hop, street jazz, contemporary, afro dance and many more. Each program page provides comprehensive information with schedule, address, instructors information, benefits and FAQs, helping prospective students make informed decisions about their dance education.
Instructor Profiles
The website features profiles of the academy’s experienced instructors, highlighting their qualifications, teaching styles, and achievements. This helps build trust and credibility with prospective students and also serves as a place for instructors to share their personalities.
Enrollment Process Streamlining
The enrollment process was simplified through the website, with dedicated pages for each program and an easy-to-use registration form. This allows prospective students to easily access necessary information and submit applications online, enhancing the overall experience.
The form is built using JetFormBuilder and could connect with Woocommerce for a full e-commerce experience.
Event Promotion and Updates
An events page was integrated to keep prospective students informed about upcoming workshops, and performances where they can also sign up via form or check the archive for older events for images and videos. This feature promotes engagement and ensures that the community stays connected with the academy’s happenings.
Results 📈
After rounds of feedbacks and consultations, the final product is launched successfully
Lyricist Academy’s new website has significantly improved the user experience for prospective students. With enhanced navigation, responsive design, and comprehensive program information, the site now effectively communicates the academy’s offerings. The streamlined enrollment process and up-to-date event information have also contributed to increased engagement and satisfaction among the community.
Please note that some of the screens presented in this case study is from my design process and may subject to change and look different in the live website.
Lyricist Academy current website is live at: https://lyricistacademy.com/
