Challenges🎯
Before we start, we’ll need to identify the challenges helps to ensure that the website is designed to address specific problems or issues that the client is facing.
Notice: This project is a redesign inspired by the original website of Kanshingama and their Kickstarter page for Kamadohan, the challenges I listed here are assumptions to build the project not fact). All the images and content used in this website is all-rights-reserved to Kanshingama. The project you are reading is purely for personal research and serve as a testing site for me and my clients/visitors.
One of the main challenges in this project was working with a non-technical client who entrusted the design decisions to the copywriter and website designer.
The absence of an established visual brand identity required additional research to capture the essence of the handcrafted kamadohans and create a design that evoked tradition, uniqueness, and authenticity.
Target Audience (User Personas) ✍️
After discussing the client’s business and product, we’ll conduct user research to help identify the needs, goals, and pain points of the website’s target audience. By designing a website that is tailored to the user’s needs and expectations, the website can stand out in a crowded market and attract more users.
*The name and profile picture of these users have been changed due to privacy reasons
James P. - 32-years-old influencerJames is a food blogger and culinary influencer with a focus on Japanese cuisine and culture
Emiko S. - 26-years-old chefEmiko is a professional chef who specializes in authentic Japanese cuisine.Solutions 🧠
After carefully go through the challenges the client is facing along with considering ways of solving the customer’s painpoints to achieve their goals, a design and development strategy is devised to provide the solutions for the problems.
- Create a visually captivating design that celebrated the tradition and authenticity of the kamadohans (the name of Kanshingama’s signature product), with a clean and minimalistic aesthetic that accentuated the products and fits with the existing branding.
- Utilize WordPress with Elementor, JetWooBuilder, and WooCommerce to build an eCommerce website, ensuring seamless integration with different payment systems and gateways for international transactions.
- Test the website across devices and browsers to ensure optimal performance, responsiveness, and accessibility before its successful launch.
Results 📈
After rounds of feedbacks and consultations, the final product is launched successfully
- Great performance: The website received an A-grade on GTMetrix and scored more than 80 on PageSpeed Insights, ensuring fast loading times and a seamless user experience.
- Intuitive user experience: The intuitive navigation, minimalist layout, and strategically placed calls-to-action guide visitors effortlessly through the site, resulting in increased engagement and conversions.
- Enhanced global accessibility: The integration capability of various payment systems and gateways facilitated secure international transactions, enabling customers from around the world to purchase kamadohans with ease. (has yet to be implemented for this still an experimental website and I don’t want people to accidentally bought something!:) For now it will be just COD payment available)
- Visual authenticity: The design successfully captured the traditional authenticity and uniqueness of the kamadohans, instilling a sense of trust and exclusivity among website visitors.
You can visit the staging website live here and maybe try out the website functionality, responsiveness and put in some orders (I promise I won’t charge you a penny haha): kanshingama.binhnguyen.me
It’s indeed a fun time building the website as well as writing the case study.
