JoyRyde

Challenges🎯

Before we start, we’ll need to identify the challenges helps to ensure that the website is designed to address specific problems or issues that the client is facing.

• Limited Accessibility and Awareness: One of the significant challenges for JoyRyde was the limited accessibility and awareness of their electric bike rental service, aside from their social medias which offer no distinguished functionality. Potential customers were not aware of the availability of electric bikes or the benefits they offered.
• Complex Rental Process: Renting electric bikes often involves multiple steps, including selecting the bike model, choosing pickup and drop-off locations, and understanding the terms and conditions.This usually involves you having to talk with an actual person at the store or message the establishment online and waiting for them to response. None of the option is linear and JoyRyde might lose some customer during this process
• Integration of Booking and Inventory Management: Managing the inventory of electric bikes and streamlining the booking process was a challenge for JoyRyde. They needed a robust system that could handle real-time inventory updates, prevent double bookings, and provide a seamless booking experience for customers. (This will provides a chance for me to study and implement Crocoblock’s plugin: JetBooking).

Target Audience (User Personas) ✍️

After discussing the client’s business and product, we’ll conduct user research to help identify the needs, goals, and pain points of the website’s target audience. By designing a website that is tailored to the user’s needs and expectations, the website can stand out in a crowded market and attract more users.

*The name and profile picture of these users have been changed due to privacy reasons

Solutions 🧠

After carefully go through the challenges the client is facing along with considering ways of solving the customer’s painpoints to achieve their goals, a design and development strategy is devised to provide the solutions for the problems.

• A youthful website interface that appeal to young audience and environmental enthusiasts, let visitors learn more about JoyRyde’s story and services, raise brand’s awareness aside from social media.
• A search engine presented directly to visitors to search for the bikes that are available at the dates and location that JoyRyde has across Los Angeles.
• A backend-management system that can help JoyRyde add and manage bikes available at different locations.
• Email notification so JoyRyde can know when a customers leave their booking information on the website,
• Prominent Call-to-actions to rent a bike from JoyRyde, let the customers know upfront from the website how much they have to pay for the requested bike during said date.
• Show the specifications of the bikes such as: battery, colors, specifications,pictures of the bike… so the users can make an decision which available bike is the most suitable for their needs.

Results 📈

After rounds of feedbacks and consultations, the final product is launched successfully

• A user-friendly website that is easy to navigate and search for available bikes.
• A listing of available bikes with each bike details presented to the visitors to choose from.
• Visitors can leave their information via booking form on the website to let JoyRyde knows which bike they want for a certain amount of time.
• Ability for JoyRyde to easilly add and manage bikes on certain locations throughout Los Angeles.
• Mobile-friendly, responsive website for visitors viewing the website and renting bikes on their phones or tablets.
• Bonus: Visitors can conveniently add what items/accessories they want such as GPS, gloves, helmet,… along with their bikes and the cost will be calculated automatically in real-time and showed on the website for their consideration (the help of Crocoblock’s JetFormBuilder combined with JetBooking is amazing)

You can visit the staging website live here and maybe try out the website functionality, responsiveness and bike booking ( I promise I won’t charge you a penny haha): joyride.binhnguyen.me

It’s indeed a fun time building the website as well as writing the case study.